MAINSTREAM TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear TV networks have long been recognized as traditional television models, relying on fixed air times via satellite. In contrast, digital services operate on ad-supported systems, with Netflix, major competitors, and Apple TV+ serving as dominant forces. As digital engagement shift, rivalry between conventional TV networks and online content pr